Cannes: May 16th Film Soho is teaming up with disguise and Metaverse company Hadean to produce an interactive event alongside the virtual production of a new documentary on British cultural icon Twiggy.
One year on from its announcement at Cannes 2022, the documentary will officially wrap at this year’s festival. Twiggy herself will be making her first ever appearance on the Croisette to film its final scene in a virtual production led by Film Soho and directed by Sadie Frost. This will make use of V-Studio’s state-of-the-art virtual production screen, featuring a photo-realistic rendering of London’s iconic Carnaby in the 1960s, created using disguise’s real-time production platform.
Supported by disguise, Epic Games and AWS, Hadean will employ metaverse technology to deliver an interactive experience to a global audience of fans alongside the live virtual production, challenging the boundaries of modern filmmaking.
Sign up to virtually walk down memory lane with Twiggy on Wednesday the 17th of May, via the following link: https://hadean.com/film-soho/
The virtual experience will enable audiences worldwide to witness the setup of V-Studio’s 1.5mm Pixel Pitch LED screen transported from Film Soho’s London base to Cannes exclusively for this event and powered by the disguise virtual production (xR) workflow. They will be able to explore the spectacular set, listen to direct conversations between the crew and stars, and engage with interactive elements in a virtual world, shaped by Twiggy’s memories of the time.
Setting a new precedent for filmmaking, the event will demonstrate how cutting-edge technology is revolutionising how big-screen content is produced and experienced.
The partnership marks Hadean’s first foray into interactive experiences for media and film, having proven its technology in enterprise, life sciences and gaming. Hadean’s distributed computing platform will provide the power required to bring thousands of users together into a scalable and secure shared experience running parallel to events on the live virtual production set.
“We are thrilled to be partnering with Film Soho, Disguise, AWS and Epic on this exciting project,” said Craig Beddis, CEO of Hadean, “Virtual production is the future of filmmaking, and we are proud to be at the forefront of this new way of enabling audience participation in a traditionally one-way industry.”
Director Sadie Frost said, “As a filmmaker, I feel honoured to be able to use this groundbreaking technology to transport Twiggy back to 1968! We announced the documentary here in Cannes exactly one year ago – what a way to celebrate the end of production through this seminal event.”
Film Soho Co-Founder & Director, Nick Hamson, added, “With our newly installed V-Studios stage it seemed only fitting to introduce this technology into the Twiggy production; teaming with Hadean to create this incredible immersive experience is the next level of filmmaking which we are delighted to embrace.’
Twiggy is Sadie Frost’s second feature documentary as a director following her acclaimed debut, Quant, and will be the first time Twiggy’s life story will be told in full. It will be produced by Nick Hamson alongside Simon Jones under Film Soho’s co-production company, Soho Talent, with cinematographer Diana Olifirova as DOP. Many of the contributors to the film were shot at Film Soho’s Virtual Production (VP) stage in Soho by Head of Production Lucas Tucknott. Kathryn Brillhart will bring her extensive experience of virtual production to the filming of the final scene at Cannes, with Lucas Tucknott once again on the camera. Twiggy will be released by Studio Soho Distribution in early 2024.
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Notes to Editors:
Film Soho are Official Partners of Marché du Film and Cannes Next
Film Soho is a dynamic group of companies that form a mini studio in the heart of Soho, London. Working in multiple sectors of the industry under bespoke brands, they form a fully integrated group: Soho Talent collaborates with established actors to develop film and TV content, while Captain Dolly produces in-house. V-Studios offers the first fully-fledged Virtual Production stage in Soho, prioritising sustainable filmmaking. KrADR boasts London’s largest ADR stage and works with all the major studios. Film Post is the grading and sound facility. Theatrical distribution and sales operate under Studio Soho, which is known for quality theatrical content.
Hadean Founded in 2015, Hadean is a venture backed start-up reimagining distributed, spatial and scalable computing for web 3.0 and the metaverse. Its technology and creative expertise drives for scalability, interoperability and security in connected virtual experiences, serving customers in the enterprise, commercial, gaming and government sectors. To date, Hadean has worked with organisations such as Microsoft, Minecraft, Epic Games, Sony, Gamescoin, Pilxelynx, Francis Crick, CAE, BAE and Thales.
disguise has a twenty-year history powering the world’s most spectacular visual experiences including live concerts for artists like Beyonce, location-based experiences like Illuminarium, virtual productions for Netflix and Amazon Prime and extended reality stages for companies like Siemens and Verizon and broadcast coverage for ITV and TUDN. disguise is a real-time production platform delivering the next dimension of visual experiences, bridging the physical and the virtual. Its combination of 3D visualisation software, cloud solutions, platform, hardware and services provides creatives and technical teams the ability to realise any creative vision – no matter the complexity. Recognised by the Financial Times as a 2022 Tech hero, disguise is also a Recipient of the Engineering, Science and Technology Emmy Award and Queen’s Award for Enterprise: Innovation.
V Studios Film Soho’s cutting-edge virtual production (VP) arm also makes its return to Cannes this year after previously establishing a fully functioning VP stage at Cannes 2022 where it successfully hosted the Cannes Next Virtual Production workshops for market & festival attendees.
V-Studios is the first virtual production stage in Soho, providing filmmakers the ability to immerse actors in completely controlled, awe-inspiring virtual environments, without ever leaving London. A fully supported studio with a 10x5m, 1.5mm pixel pitch screen, V-Studios offers a range of filming capabilities for TV and feature films. Through their core offerings of principle photography, pick-ups and pre-visualisation, V-Studios is committed to sustainable filmmaking through virtual production.
Virtual Soho is driving the future of post-production and production with creative services for 2D, 2.5D & 3D slate creation, VR location scouting, and high end post production from anywhere in the world freeing up creatives to do what they are best at with no technological constraints.Back