Hadean Case Studies
Here are some of our favorite activations and projects we've had the opportunity to elevate and power optimising our spatial computing and AI technologies.
Film Soho
Hadean partnered with Film Soho, disguise, Epic Games and AWS to host a live virtual experience alongside the ongoing virtual production of a documentary on Twiggy at Cannes Marché du Film
– Designed an interactive, gamified experience using assets from the film’s virtual production
– Used pixel streaming make the high-fidelity virtual experience accessible on any web browser during the 48 hour shoot
– Integrated live behind-the-scenes live streams of the ongoing virtual production
This is Icon
Hadean partnered with THIS IS ICON to bring an AI-powered virtual component to their LFW charity gala. This is Ada, an AI powered LLM and virtual Master of Ceremony for the ICON 2023 LFW event.
– Generated a Metahuman for the fashion week event, in partnership with Epic Games, & animated during event activation.
– Incorporating text-to-speech AI technology and custom animations.
– AI-Powered service touchpoint that is highly scalable and easily integrated into all areas of service.
Yuga Labs
Our spatial computing platform is providing the persistent infrastructure for the Otherside community to create its own immersive worlds and large-scale event experiences. Working with Yuga Labs, we’ve implemented the following:
– Support for over 3000 fully interactive and geographically distributed users per shared instance at 60fps
– A dynamically scalable Unreal Engine server backend to support mass concurrency while maintaining standard developer workflows
– Specialised frontend asset optimisation, enabling unique NFT- based avatars for every user without affecting performance
– Tracking of performance and usage data for comprehensive insights on user behaviour
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