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Last week, the Hadean Metaverse team set up shop at Viva Technology in Paris and it was an exhilarating ride. The 2023 edition brought together over 150,000 attendees from 174 countries. It was fantastic to meet so many people, including industry leaders from across the globe, and to see how the latest and greatest tech is intersecting with industries such as fashion, beauty, sports, and entertainment.
In particular, we were proud to show off our new demo for enhanced fashion retail experiences, which showcases how virtual worlds can seamlessly integrate e-commerce interfaces to create contextualised purchasing pathways that provide practical value, as well as social and learning opportunities, to consumers.
What were Hadean’s key takeaways and what role did we play at VivaTech? Read on to find out.
Hadean’s Metaverse Fashion Demo
The Fashion demo was developed in just 2 weeks as a proof of concept for how Hadean can facilitate engagement between brands, influencers, creatives, and their audiences.
It features an interactive fashion runway and virtual try-on where users can choose from a variety of clothing styles and colourways to visualise and seamlessly link to e-commerce functionality as well as social media.
If you are interested in trying our demo or learning more about our vision, you can reach us here.
Tech in Fashion and Beauty
Two standouts at the conference were leaders in beauty tech, L’Oréal and LVMH. Both housed impressive booths that showcased their various tech partnerships, as well as their vision for the future of the industry.
Each is leveraging virtual, immersive, and interactive technologies as a means of improving the consumer journey, helping them to broaden their reach amongst new audiences of interaction-hungry digital natives.
It was a great showcase of technology used as a tool to improve people’s connection to brands, enhance their experiences, and better lay their path to finding the perfect product.
Tech in Sports and Broadcasting
VivaTech also saw plenty of talks and conversations around how technology can enhance live events and fan experiences, ranging from athlete performance and training to innovative solutions for virtual ticketing and seating, and enhanced interactive engagements that foster connections and create memories.
Many speakers discussed the transformative role that Virtual Reality and Generative AI played by granting viewers increased personalisation, immersion, and agency.
Robotics and Artificial Intelligence
It was fascinating to see technology gallop at breakneck speeds in the fields of Robotics and AI. We were able to witness firsthand how Generative AI capabilities are transforming robots to be smarter, more helpful, and more agile.
Robots at VivaTech catered to a gamut of industries – there were robots that were programmed for personal assistance, those that catered to healthcare, and others that were programmed to be smart delivery robots.
Our verdict is that the future of AI-powered Robotics is already here and the industry is well poised to unleash the next wave of productivity, particularly as the underlying infrastructure for the collection, processing, and distribution of data continues to improve.
Tech in Web3 and Gaming
The intersection of Web3 and gaming was a hot topic at VivaTech 2023, with many speakers and panels addressing the challenges and opportunities of policy, governance, and regulation in this emerging space.
Hadean’s technology solution provides a secure, scalable, and decentralised platform for Web3 and games developers. It allows them to create apps that can support millions of concurrent users, complex simulations, and massive data sets with high-performance and quality user experiences.
Expect to see more from Hadean in this space soon!
Start-ups at VivaTech
VivaTech was an exhilarating melting pot of start-up diversity, showcasing everything from small, specialized teams to groundbreaking brands with expertise in healthcare, finance, retail, education, and beyond.
It was an excellent opportunity for Hadean to explore how these technology-driven start-ups positioned themselves within a tech ecosystem which is continuously fostering collaboration. We affirmed that there was a start-up that catered to optimise every step of the customer journey and that big brands are stepping their game up when it comes to leveraging the work of these startups for the benefit of their consumers.
The start-up landscape is therefore not just responsible for equalising the playing field but is also an indispensable powerhouse of talent that needs to be harnessed in order to ensure long-term success and shape the future of the industry.