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customer journeys for a digital-native global audience
Retail has certainly not lost its power in the digital-native era. Now more than ever, retail brands lead the way in supporting and curating individual consumer identities that carry into all areas of society. However, the transition to always-online digital marketing and ecommerce has lessened the control that brands have over customer experiences, and thrown them into an incredibly saturated media landscape where it is difficult to capture and retain consumers’ attention.
Metaverse experiences offer a new way to reach consumers that puts brand-led curated experiences back at the forefront.
How the Metaverse can transform customer experiences
Brands and the cultures that they support are global, and passion knows no borders. Metaverse experiences connect new and existing audiences from all over the world in interactive virtual spaces where they can learn, shop, play and socialise in direct relationship with their favourite brands and interest communities.
Brands are sustained by their customers, and owe it to them for their support to go both ways. Metaverse experiences allow brands to provide audiences with a range of engaging, playful, and uniquely tailored customer experiences, without relying on 3rd party platforms and publishers to mediate their relationship.
In the Metaverse, the virtual and physical worlds become blurred. Digital-native consumers can now be immersed in brand experiences in ways that have not been previously possible outside of physical space. At the same time, there are new opportunities to attract and delight in-person customers through bold innovations in the retail and event experience.
Metaverse experiences will be crucial to retail brands in a market of digital-native, interaction-hungry consumers. This means knowing how to harness new and engaging ways of cultivating existing customer relationships as well as reaching out to new global audiences.
The Hadean Metaverse Academy helps brands, developers and creatives to lead the way into the future of brand experiences in the Metaverse. Our educational pathways will cover how to:
Create functional and fun Metaverse experiences around your brand that engage and retain users around product launches and beyond.
Align a cutting-edge Metaverse strategy with core branding and business activities.
Gain insightful data though Metaverse experiences and use it to bring extra value to your most passionate customers.